A Private Offer For Regional Home Builders Closing 100+ Homes A Year · With 5+ Salespeople

Your Team Can Beat The Nationals Without Cutting Your Price. Zero Standing Inventory Shows Them How.

A private six week program for regional home builders closing 100 or more homes a year, with 5 or more salespeople, and finished homes to move before Q4.

Your team will learn how to sell standing inventory without using discounts as the first answer. One builder per city, per price point. The entire six-week program covers your whole sales team, one price, no per-seat cost.

What FPG Has Already Proven With Home Builders

15%+

Home builders convert about 6% of leads on average. FPG clients hit 15% or higher in year one, even against national builders priced $100,000 lower.

$1B+

K. Hovnanian's leadership team trained with FPG for three years. Margins went up the whole time, and the company passed $1 billion in value.

#1

Jason Forrest was ranked the number one sales trainer in the world by Global Gurus in 2025.

Zero Standing Inventory is a new program built from Jason Forrest's proven home builder sales system. Results shown above reflect previous FPG home builder engagements, including Richmond American Homes.

What Home Builders Are Saying About Our Programs

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What You Get With Zero Standing Inventory

A Private Call With Jason Forrest
Week One

A Private Call With Jason Forrest

Sixty minutes on Zoom with the number one ranked sales trainer in the world. Your team learns what to sell besides price.

The Five Lessons
Weeks Two Through Six

The Five Lessons

Every week, a video lesson, an assignment on your real standing inventory, and a fifty minute live class where an FPG coach works your team's real buyers by name. Warrior Academy training included.

Commencement
Week Six

Commencement

Your team stands in front of you and reports what they sold and who they became. You will be in that room.

Jason Forrest

Your Team Has One Lever Today. It's Your Money.

It is not their fault. They came up in a market where homes sold themselves, and it turned them into order takers. Order takers can process a buyer who already decided to buy. But when a buyer is unsure, your salespeople freeze. The national builder down the road cuts the price. Your team follows. Every discount comes out of your margin. The market did not take that money. Your team gave it away.

If you own this company, that margin used to be yours. If you run the division, you are the one who must explain the lost margin.

9.6 mo.
of standing inventory on the market now
63%
of builders already giving away incentives
35%
of builders already cut their price
607K
homes sold last month, the slowest pace in months

The builder whose team can sell without cutting price is playing a different game. Six weeks builds that team. Your competitors have not started.

The Math

One price covers your entire sales team, not one seat. One incentive you do not have to give could cover the whole program. That is the math, not a promise. Run your own numbers on the call.

Source: U.S. Census Bureau and HUD new residential sales data, July 2026. National Association of Home Builders, August 2026.

The Lock

Only One Builder. Per City. Per Price Point.

Once a builder in your city and price point locks in, we stop taking new builders in that city and price point. Every direct competitor who calls after you gets turned away.

With nine full selling weeks still left in the year. Start in November and you will be training your team to sell homes you already gave away.

Questions Home Builders Ask Before They Book

Real answers, using only what is actually in the program.

Who is this for?

Regional home builder owners, CEOs, presidents, and division leaders who have standing inventory to move and the authority to invest in their sales team.

What is a dojo?

A fifty minute live class where an FPG coach works your team's real buyers, by name, on your actual standing inventory.

What if we have multiple price points?

Zero Standing Inventory locks one builder per city, per price point. If you sell at more than one price point in your market, tell us on the call and we will check which ones are still open.

What happens on the call?

We look at your standing inventory, your city, and your price point, and tell you right away the next steps for selling more homes

Is the investment for the whole team?

Yes. One price, your entire sales team, for all six weeks.

Once your city and price point are claimed

direct competitors are locked out.

FORREST PERFORMANCE GROUP—© 2025
All Rights Reserved
6040 Camp Bowie Blvd, Suite 24
Fort Worth TX 76116
United States