Free live masterclass · Nov 9
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This masterclass is designed for home builder owners and sales leaders. It focuses on selling finished homes and is not intended for realtors or real estate agents.
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How to Move Standing Inventory Without Cutting the Price
A free 90-minute live masterclass with Jason Forrest
In 90 minutes, Jason Forrest shows you what your sales team can sell besides price. Stay until the end and get the AI Inventory Home Profit Protector: answer a few questions about any finished home, and it shows your team how to sell that home at your price.
CLICK HERE TO SAVE MY SEATLive on Zoom · Monday, Nov 9, 2026 · 2 PM CSTThis masterclass is designed for home builder owners and sales leaders. It focuses on selling finished homes and is not intended for realtors or real estate agents.
Starts in 0d 00h 00m 00s · VIP seats available on the next page
Free AI bonus for live attendees
Stay to the end and get the AI Inventory Home Profit Protector free.
Answer a few questions about any finished home, and in minutes your team knows how to sell it without another price cut.
You only get it if you are there live. Monday, Nov 9, 2026 at 2 PM CST. Save your seat now so you don’t miss it.
CLICK HERE TO SAVE MY SEATLive on Zoom · Monday, Nov 9, 2026 · 2 PM CSTThis masterclass is designed for home builder owners and sales leaders. It focuses on selling finished homes and is not intended for realtors or real estate agents.
This weekend in your market
A buyer loved your finished home. Then she asked you to match the nationals.
Saturday, 11:00 AM
A couple tours your finished spec home. They love it. Right lot. Right plan. Move-in ready.
11:40 AM
They pull out the national builder’s flyer. “They’re buying down the rate. Can you match it?”
11:41 AM
Your salesperson says what they were trained to say: “Let me talk to my manager.”
Monday
Either the price drops, or the home sits another month. Financing, taxes, insurance, and upkeep keep running.
Neither outcome had to happen. That buyer wasn’t asking for a lower price. She was asking to feel certain. One question decides your year-end: does your team know what to sell besides price?
What Other Homebuilders Are Saying
This masterclass is designed for home builder owners and sales leaders. It focuses on selling finished homes and is not intended for realtors or real estate agents.
Why nothing you tried moved those homes
You’ve already tried four ways to move standing inventory. All four were built for a market that’s gone.
Every regional builder has run the same four plays against the same finished homes. Here’s what nobody told you: every one of them assumed the problem was price.
Cut the price
Drop the number and hope it moves.
✕ It comes straight out of your margin, and the next buyer expects the same.
Stack the incentives
Closing costs, upgrades, rate buydowns.
✕ The nationals can outspend you on incentives every single time.
Wait for spring
Hold through the holidays and see.
✕ Every month you wait, the carrying cost keeps running.
Send the team to training
Another seminar, another script.
✕ The team comes back fired up and still says “let me talk to my manager.”
And none of that was your fault. Your team learned to sell in a shortage, when the market closed buyers for them. That market is gone. You were handed a conversation problem and told it was a price problem. On November 9, Jason shows you the difference.
What you walk out with
Three things you’ll have by 3:30 PM that you don’t have right now.
1
Your carrying cost, priced.
Add up what every finished home costs you each month it sits: financing, taxes, insurance, upkeep. Jason walks the math live so you leave knowing what waiting really costs. Bring your count of finished homes.
2
The diagnosis that changes your next move.
You don’t have a price problem. You have a conversation problem. You’ll leave able to tell the difference on your own sites, and knowing why cuts, incentives, and waiting were never going to fix the number.
3
A selling message for every finished home, written with AI.
Jason shows you what your team says when a buyer asks you to match the nationals. Then the AI Inventory Home Profit Protector builds that message for each home you have, one question at a time.
This masterclass is designed for home builder owners and sales leaders. It focuses on selling finished homes and is not intended for realtors or real estate agents.
Built for every leader on your team
Same session. Four different reasons to be in the room.
Builder Owners & CEOs
You built good homes at a fair price. Now they’re sitting, and every month costs you. You’ll see how to move them without giving your margin to the buyer.
Division Presidents
You carry the number for the division, and you’re the one explaining every discount. Rates were never yours to control. The conversation on your sites is.
Sales Leaders
Your people are not the problem. They were trained when homes sold themselves. You’ll leave with the words they use the next time a buyer asks for a discount.
Marketing Leaders
You own the message buyers see. Learn the one message every finished home needs, so your sales team stops selling on price.
This masterclass is designed for home builder owners and sales leaders. It focuses on selling finished homes and is not intended for realtors or real estate agents.
The numbers you’ll be handed
The market is cutting. Some builders aren’t.
The market you’re selling in
9.6 mo.
of standing inventory on the market now
63%
of builders already giving incentives
35%
of builders have already cut their price
What FPG-trained builder teams do in it
15%+
FPG builder clients convert 15% or more of leads. The industry average is about 6%.
$1B+
K. Hovnanian passed $1 billion in value over three years training with FPG.
50%+
Be-back ratio for an FPG-trained salesperson in Florida who spends three hours with every first visit, and sells at close to 20% gross margin.
Market sources: U.S. Census Bureau and HUD new residential sales data, July 2026; National Association of Home Builders, August 2026. FPG figures reflect previous home builder engagements and are not a promise of results.
Who this is for
Builder Owners & CEOs of regional home builders with finished homes to sell
Division Presidents carrying the number for a division with standing inventory
Sales Leaders (VPs of Sales, Sales Directors, Division Sales Managers) who lead a team of 5+ salespeople
Builders competing against national builders who keep cutting price in their market
Leadership teams who want those homes under contract before year-end, not next spring
Who this is NOT for
Individual salespeople, on-site agents, and Realtors. This is built for the people who lead the team. Forward it to your sales leader instead.
Anyone looking for a motivational session
Builders with every finished home already under contract at full price
Anyone planning to wait and see what the builder across town does first
Jason Forrest
Founder, Forrest Performance Group
Jason Forrest is ranked the #1 sales trainer in the world by Global Gurus (2025), and he has spent his career inside new home sales. He started selling houses for Ryland Homes out of a trailer on a dirt lot, became national sales trainer at Richmond American Homes, and has trained builder sales teams since 2005. His team’s sales process is trusted by the U.S. Army to train its recruiters.
He’ll tell you himself: the market used to sell your homes. Now your team has to. On November 9, he’ll show you what they can sell besides price.
For Builder Owners, Sales & Marketing LeadersNot for Realtors or real estate agents
Your standing inventory is not getting younger.
Every finished home costs you money every month it sits. The only open question is whether it sells at your price or someone else’s.
CLICK HERE TO SAVE MY SEATLive on Zoom · Monday, Nov 9, 2026 · 2 PM CSTThis masterclass is designed for home builder owners and sales leaders. It focuses on selling finished homes and is not intended for realtors or real estate agents.
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Results Disclaimer. Every builder’s market, price point, inventory position and sales team is different, and your results will depend on your own market conditions, your team, and how fully your team applies the training. Forrest Performance Group makes no income or revenue guarantee, express or implied.
Before you register. This masterclass is built for builder owners, CEOs, presidents and division leaders who have standing inventory to move and the authority to invest in their sales team. It is worth your 90 minutes only if you intend to have your team do the work.
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